November 2007
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Taste the Inorganic
So, first there were brands sold based on those brands with store labels hidden where no one could see them. Then store labels became brands in themselves. Now is there anything considered “generic?” So in a world that’s branding everything, where your brand can reinforce or even reimagine what your product is, why not brand…
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Rock Concerts, The Next Generation
You’ve had the reunion tours, the all-star line-ups, but what will concert promoters do next to bring in the audience attention? How about concert mashups? How about Metallica & Neil Diamond in concert together? They can take turns. That way the fan who secretely likes both can see both acts without losing any of their credibility…
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No Disclaimers
I work for a certain Financial Services firm and I see various legal and disclaimer text every day. It’s often (sadly) hilarious what requires disclaimers and how unlikely it is to release anything without it. And it makes me wonder whether disclaimer text has any unconscious effects on consumers. I am not sure that the…
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WeatherSMS
So today, was out, and it rained. Happens every day in some place in the world, right? But we’ve got the internet! So, just as my Google Calendar will send me a text message before my dentist appointment, why can’t I get the weather messaged to me? Well, that’s not too revolutionary. But what about…