You’ve had the reunion tours, the all-star line-ups, but what will concert promoters do next to bring in the audience attention? How about concert mashups?

 How about Metallica & Neil Diamond in concert together? They can take turns.  That way the fan who secretely likes both can see both acts without losing any of their credibility from their friends.

 Or better still. Doesn’t it keep Mick Jagger up at night trying to figure out some flimsy excuse to tour again and make a ton of cash? Why try and write a new album that no one will care about - just sing any old songs.  How about The Rolling Stones do Neil Sedaka? Or Britney Spears does The Beach Boys? (Wait, that last one might deserve a whole new category of idea.)

I work for a certain Financial Services firm and I see various legal and disclaimer text every day. It’s often (sadly) hilarious what requires disclaimers and how unlikely it is to release anything without it.

And it makes me wonder whether disclaimer text has any unconscious effects on consumers. I am not sure that the mere presence of tiny text at the bottom of a page makes me instantly wary or turns me off of the advertisement, but I do know that many times I’ll read some claim in an advertisement and instantly look for an asterix.

So - whether it’s actually legally possible - could a financial institution capture some of those unconsciously disillusioned prospects by discarding the small print?

I could almost imagine faux disclaimers then popping up that say “No disclaimers needed, honest.”

Well, I can dream, can’t I?

So, first there were brands sold as brands and store labels hidden where no one could see them. Then store labels became brands themselves. Now is there anything considered “Generic?”

So in a world that’s branding everything, where your brand can reinforce or even reimagine what your product is, why not brand the products no one thought anyone would ever brand?

What do I mean? Well, consumers are starting to buy anything labeled organic. Brands that promote an earth-friendly, organic element adds & legitmates a premium pricing on anything.

But what about the products that aren’t so environmentally sound? What about the same old, preservative heavy foods our parents grew up on? Why not take a stand and brand them? Make them cool through the power of the brand.

We could have anti-biotic, feed-lot fed milk branded as MELK with the tag line of Discover the Sweetness of Inorganic and reinforced by adding extra sweetness to the mix. Could “organic” get away with that, I think not.

So today, was out, and it rained.

Happens every day in some place in the world, right?

But we’ve got the internet!

So, just as my Google Calendar will send me a text message before my dentist appointment, why can’t I get the weather messaged to me?

Well, that’s not too revolutionary. But what about I only get bothered by the weather when it’s going to bother me? Give me a chance to decide when I want to be notified - let me choose to get an email when there’s a 50% chance of rain, or if it’s going to be a high below 40 F? That way, I can forget about looking, worrying, etc. Just let me know and I’ll plan accordingly.

Okay, I just received an SMS that my toast is done.