(Not So) Used Ideas

I work for a certain Financial Services firm and I see various legal and disclaimer text every day. It’s often (sadly) hilarious what requires disclaimers and how unlikely it is to release anything without it.
And it makes me wonder whether disclaimer text has any unconscious effects on consumers. I am not sure that the [...]

So, first there were brands sold as brands and store labels hidden where no one could see them. Then store labels became brands themselves. Now is there anything considered “Generic?”
So in a world that’s branding everything, where your brand can reinforce or even reimagine what your product is, why not brand the products no one [...]