I had this idea back during the Internet bubble (before we knee it as such) when everyone was spending gross sums on super bowl ads. A startup that wanted to be noticed needed to spend most of their VC money on the ads.
But what about all of the startups and brands that couldn’t afford the money? What about a range of products and services that wouldn’t necessarily appeal to the entire super bowl audience?
So my idea was for a raft of companies to band together and buy commercial time and have an ad advertising the groups’ site. Once on that site, each of the companies could feature their ads.
One could amplify the number of companies and their creative that could reach the audience.
Now, would all those ads be funny? Who knows. A risk of the model.