In global strategy, we were doing a business case on an Australian wine company. As I was sitting there trying not to yawn (I’m not a wine drinker), I came up with the thought “why doesn’t anyone sell Jug brand wine?” It wouldn’t have to be in an actual jug, though one of those oversized wine bottles would work. But the idea is that it’s a tongue-in-cheek brand. It would just have a plain white label with “Jug” written in a simple, black font.
I can just see the website now: drinkjug.com