(Not So) Used Ideas

In global strategy, we were doing a business case on an Australian wine company. As I was sitting there trying not to yawn (I’m not a wine drinker), I came up with the thought “why doesn’t anyone sell Jug brand wine?” It wouldn’t have to be in an actual jug, though one of those oversized [...]

How about a website that lays an interface over the avalanche of books that allows people to create playlists of books and articles for people looking for exposure to a particular topic.
While that alone would be useful (to me), how about taking it a step further. Why not expose Pandora-like functionality where I enter a [...]

I know enough about business and the world to know that the rental car business is an unglamorous and difficult business. It’s hard to innovate for a fleet of reasons, but that doesn’t always mean one shouldn’t try or that one can’t succeed.
One of our case studies in business school illustrated the difficulties of managing [...]

I work for a certain Financial Services firm and I see various legal and disclaimer text every day. It’s often (sadly) hilarious what requires disclaimers and how unlikely it is to release anything without it.
And it makes me wonder whether disclaimer text has any unconscious effects on consumers. I am not sure that the [...]

So, first there were brands sold as brands and store labels hidden where no one could see them. Then store labels became brands themselves. Now is there anything considered “Generic?”
So in a world that’s branding everything, where your brand can reinforce or even reimagine what your product is, why not brand the products no one [...]