(Not So) Used Ideas

In global strategy, we were doing a business case on an Australian wine company. As I was sitting there trying not to yawn (I’m not a wine drinker), I came up with the thought “why doesn’t anyone sell Jug brand wine?” It wouldn’t have to be in an actual jug, though one of those oversized [...]

I work for a certain Financial Services firm and I see various legal and disclaimer text every day. It’s often (sadly) hilarious what requires disclaimers and how unlikely it is to release anything without it.
And it makes me wonder whether disclaimer text has any unconscious effects on consumers. I am not sure that the [...]

So, first there were brands sold as brands and store labels hidden where no one could see them. Then store labels became brands themselves. Now is there anything considered “Generic?”
So in a world that’s branding everything, where your brand can reinforce or even reimagine what your product is, why not brand the products no one [...]

So today, was out, and it rained.
Happens every day in some place in the world, right?
But we’ve got the internet!
So, just as my Google Calendar will send me a text message before my dentist appointment, why can’t I get the weather messaged to me?
Well, that’s not too revolutionary. But what about I only get [...]

Perhaps a little bit morbid, but why not a line of T-Shirts that point out that life isn’t always perfect and happy? Won’t some people want “heavy” t-shirts just to point out the irony of it all?
Here’s a list of slogan ideas:

My doctor just told me I have 3 days to live
What does ‘inoperable’ [...]