But what about all of the startups and brands that couldn’t afford the money? What about a range of products and services that wouldn’t necessarily appeal to the entire super bowl audience?

So my idea was for a raft of companies to band together and buy commercial time and have an ad advertising the groups’ site. Once on that site, each of the companies could feature their ads.

One could amplify the number of companies and their creative that could reach the audience.

Now, would all those ads be funny? Who knows. A risk of the model.

The Gods of Jazz vs. The Big Names in Baseball

In a live television event. Watch them do battle. See all the action in
the wonder of panned freezeframes. Watch each blow land. Each note crush
the opponent.

And if you liked this, don’t forget to Tivo:
The Civil War Remainders vs. Lewis AND Clark