So, first there were brands sold based on those brands with store labels hidden where no one could see them. Then store labels became brands in themselves. Now is there anything considered “generic?”
So in a world that’s branding everything, where your brand can reinforce or even reimagine what your product is, why not brand the products no one thought anyone would ever brand?
What do I mean? Well, consumers are starting to buy anything labeled organic. Brands that promote an earth-friendly, organic element adds & legitimates a premium price on anything.
But what about the products that aren’t so environmentally sound? What about the same old, preservative heavy foods our parents grew up on? Why not take a stand and brand them? Make them cool through the power of the brand.
We could have anti-biotic, feed-lot fed milk branded as MELK with the tag line of Discover the Sweetness of Inorganic and reinforced by adding extra sweetness to the mix. Could “organic” get away with that, I think not.
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