I work for a certain Financial Services firm and I see various legal and disclaimer text every day. It’s often (sadly) hilarious what requires disclaimers and how unlikely it is to release anything without it.
And it makes me wonder whether disclaimer text has any unconscious effects on consumers. I am not sure that the mere presence of tiny text at the bottom of a page makes me instantly wary or turns me off of the advertisement, but I do know that many times I’ll read some claim in an advertisement and instantly look for an asterix.
So – whether it’s actually legally possible – could a financial institution capture some of those unconsciously disillusioned prospects by discarding the small print?
I could almost imagine faux disclaimers then popping up that say “No disclaimers needed, honest.”
Well, I can dream, can’t I?
Leave a Reply