Matte Elsbernd
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Airport Security
I was taking a class at Stanford’s d.school last week and the creative project we were working on had to do with airport security. We spent some time breaking down the entire process and discussing what were some of the feelings we might have of each. One of the things that struck me, is that…
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Drinkjug.com
In my Global Strategy class, we were doing a business case on an Australian wine company. As I was sitting there trying not to yawn (I’m not a wine drinker), I came up with the thought “why doesn’t anyone sell Jug brand wine?” It wouldn’t have to be in an actual jug, though one of…
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Furthest Page Read
I got a Kindle for Christmas and I’ve ready quite a few books on it since. I also have the Kindle app for my iPhone and it’s handy that they allow me to sync my place between the two, so I can read on my iPhone when it’s dark and on my Kindle most of…
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A Better Use of Your (Reading) Time
How about a website that lays an interface over the avalanche of books that allows people to create playlists of books and articles for people looking for exposure to a particular topic. While that alone would be useful (to me), how about taking it a step further. Why not expose Pandora like functionality where I…
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Course Readers
I’m in the middle of a year at Stanford’s Graduate School of Business and for each course we get a very extensive course reader full of articles, cases and other stuff. This is in addition to or in place of a textbook. Now, I might be an exception, but in how I learn and what…
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Super Bowl Ads
I had this idea back during the Internet bubble (before we knew it as such) when everyone was spending gross sums on Super Bowl ads. A startup that wanted to be noticed needed to spend most of their VC money on the ads. But what about all of the startups and brands that couldn’t afford…
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iPhone, therefore iAm
I’m sitting there this morning realizing how ubiquitous my cell phone has become, and I realized that for all of the smarts it contains, it’s really not using much of it unless I ask it to. Why doesn’t it do more? Why isn’t it studying me and learning what I want it to do? For…
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Novelty Hearing Aids
We happened to be visiting “The Shack” today looking for a sort of novelty Xmas present and next door was a hearing aid store. Quickly an idea came to me – why not novelty hearing aids? On the one end of the spectrum you could have the “hearing voices” model which records random bits of…
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Rental Cars
I know enough about business and the world to know that the rental car business is an unglamorous and difficult business. It’s hard to innovate for a fleet of reasons, but that doesn’t always mean one shouldn’t try or that one can’t succeed. One of our case studies in business school illustrated the difficulties of…
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Historical Wiki
I think that I speak for nearly everyone in the world who’s been on the internet that Wikipedia is an amazingly useful website. Just blows my mind the ways I use it and to think of what I had to do to find the same information before it came around. But while Wikipedia is a…