Matte Elsbernd

  • Video Billboards in Concert

    Video Billboards in Concert

    Don’t know if it’s in any advertiser’s future plans yet, but it was in the dream I just awoke from – someone spent a lot of money to make a city-wide spectacle using those video billboards. Don’t ask me which ad agency snuck into my cerebral cortex last night or what the pitch was, but…

  • Speed(ing) Dating

    Speed(ing) Dating

    I was sitting in downtown SF watching the comings and goings of a much younger crowd. I was near a gym and there was this constant stream of people in and out. And in front, I saw this weird dance taking place. People would stand at the curb with their phones out and cars would…

  • Box Bladders

    Box Bladders

    I welcome the gradual shift from styrofoam peanuts to little bags of air cushioning my various mail ordered products. And though a one-size fits all product allowing them to just toss in more or less of the bags, it still seems like an incomplete patentable journey. Thereby I came up with the idea for the…

  • A Camera Reflection

    A Camera Reflection

    As I think about the progression of things towards “free”, I keep running into instances where “if only they added another” becomes ever more likely/practical. I was trying to take a good photo of my baby girl as she sat in my lap today. I was using my iPhone and everyone knows how hard that…

  • iApplause Meter

    iApplause Meter

    We’ve all seen applause meters on TV shows (an elsewhere) to measure response to something. This is following the imminently foolproof logic that applause level = popularity. Thus, in a world of distributed audiences.. How do we measure popularity? How about an app that uses the built-in accelerometer to measure applause. You have an iPhone,…

  • Living Plant

    Living Plant

    The world is growing with devices that sense and respond to data available on the interweb or the real world. And with the fact that we’re now closely connected to people we couldn’t be further apart from, we’ll need more and more ways to show how we’re feeling at any one point in time with…

  • CemeteryVille

    CemeteryVille

    After seeing yet another somethingVille billboard along US101, the thought struck me.. Why hasn’t Zynga catered to the goth/vampire/werewolf market? How about CemeteryVille where you come out at night and play your character (whether ghost, goblin, vampire or teenager trying to spark in your convertible after the prom). You can get points for sucking the…

  • Next Step iPhone

    Next Step iPhone

    I’ve been wondering for a while what the next next thing should be for the iPhone. If you think about where drops in hardware costs are going, you an start to see when certain capabilities start to virtually be free. That’s how we ended up with two cameras on each iPhone 4, as they are…

  • Sales Tax

    Sales Tax

    I buy a lot of things on Amazon.com. I buy more things using their iPhone app than most people buy period. Right after ordering some baby gear today I thought about the whole online sales tax issue. Given that I live in California, I have paid the use tax that is on the California state…

  • Extra Innings

    Extra Innings

    This one’s a little “out there” but fun. It’s been sitting around in a notebook for a while, so I can’t really tell you when I came up with it. The idea is this: You’ve been sitting for hours watching a baseball game. It’s been a good game, but it’s been tied for a few…