Matte Elsbernd
-

Next Step iPhone
I’ve been wondering for a while what the next next thing should be for the iPhone. If you think about where drops in hardware costs are going, you an start to see when certain capabilities start to virtually be free. That’s how we ended up with two cameras on each iPhone 4, as they are…
-

Sales Tax
I buy a lot of things on Amazon.com. I buy more things using their iPhone app than most people buy period. Right after ordering some baby gear today I thought about the whole online sales tax issue. Given that I live in California, I have paid the use tax that is on the California state…
-

Extra Innings
This one’s a little “out there” but fun. It’s been sitting around in a notebook for a while, so I can’t really tell you when I came up with it. The idea is this: You’ve been sitting for hours watching a baseball game. It’s been a good game, but it’s been tied for a few…
-

Airport Security
I was taking a class at Stanford’s d.school last week and the creative project we were working on had to do with airport security. We spent some time breaking down the entire process and discussing what were some of the feelings we might have of each. One of the things that struck me, is that…
-

Drinkjug.com
In my Global Strategy class, we were doing a business case on an Australian wine company. As I was sitting there trying not to yawn (I’m not a wine drinker), I came up with the thought “why doesn’t anyone sell Jug brand wine?” It wouldn’t have to be in an actual jug, though one of…
-

Furthest Page Read
I got a Kindle for Christmas and I’ve ready quite a few books on it since. I also have the Kindle app for my iPhone and it’s handy that they allow me to sync my place between the two, so I can read on my iPhone when it’s dark and on my Kindle most of…
-

A Better Use of Your (Reading) Time
How about a website that lays an interface over the avalanche of books that allows people to create playlists of books and articles for people looking for exposure to a particular topic. While that alone would be useful (to me), how about taking it a step further. Why not expose Pandora like functionality where I…
-

Course Readers
I’m in the middle of a year at Stanford’s Graduate School of Business and for each course we get a very extensive course reader full of articles, cases and other stuff. This is in addition to or in place of a textbook. Now, I might be an exception, but in how I learn and what…
-

Super Bowl Ads
I had this idea back during the Internet bubble (before we knew it as such) when everyone was spending gross sums on Super Bowl ads. A startup that wanted to be noticed needed to spend most of their VC money on the ads. But what about all of the startups and brands that couldn’t afford…
-

iPhone, therefore iAm
I’m sitting there this morning realizing how ubiquitous my cell phone has become, and I realized that for all of the smarts it contains, it’s really not using much of it unless I ask it to. Why doesn’t it do more? Why isn’t it studying me and learning what I want it to do? For…